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Connecting Gamecock Nation Through NIL

Empowering athletes, engaging fans, and linking businesses to the heart of Gamecock athletics.

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In NIL Deals Facilitated
$ 0 M+
Active Members
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Student Athletes Supported

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What is Garnet Trust?

Name, Image, and Likeness (NIL) has changed college athletics forever. Garnet Trust ensures South Carolina athletes have the support they need to compete, grow, and thrive — while fans gain access to exclusive content, experiences, and real connections.
Join the Trust

How it Works

Garnet Trust makes it simple to connect with and support South Carolina student-athletes. Fans join through memberships to unlock exclusive content and experiences, businesses partner directly with athletes to build authentic brand connections, and athletes receive NIL opportunities that help them grow on and off the field. Together, we’re building stronger bonds across Gamecock Nation.
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Fans

Get closer to the Gamecocks you love. As a member, you’ll enjoy behind-the-scenes content, exclusive events, and unique experiences while knowing your support directly empowers South Carolina athletes.

Athletes

Garnet Trust creates NIL opportunities that help you grow your personal brand, connect with the community, and gain financial support — all while staying focused on your sport and education.

Businesses

Garnet Trust creates NIL opportunities that help you grow your personal brand, connect with the community, and gain financial support — all while staying focused on your sport and education.

Our Partnerships

Join the Trust

Prefer to make a one-time donation? Click here.

Palmetto

Start your journey — rep Garnet Trust with pride and support Gamecock athletes.v
$ 10 Per Month
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
Join Now
Garnet Trust

Horseshoe

Step inside the circle — back USC athletes and stay in the know year-round.
$ 25 Per Month
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
Join Now
Garnet Trust
Popular

Black Magic

Experience the magic — autographs and a family meet-the-team moment included.
$ 50 Per Month
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
  • Access to Autographed Items from USC Athletes
  • Family (4) Access to One (1) Meet the Team Event
Join Now
Garnet Trust

Next Level

Take it to the next level — signed gear and twice-as-many family experiences.
$ 100 Per Month
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
  • Access to Autographed Items from USC Athletes
  • Family (4) Access to Two (2) Meet the Team Events
Join Now
Garnet Trust

Cockaboose

Ride with the elite — exclusive perks, VIP spring game seating, and ultimate access.
$ 250 Per Month
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
  • Access to Autographed Items from USC Athletes
  • Family (4) Access to Two (2) Meet the Team Events
Join Now
Garnet Trust

Palmetto

Start your journey — rep Garnet Trust with pride and support Gamecock athletes.
$ 100 Per Year
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
Join Now
Garnet Trust

Horseshoe

Step inside the circle — back USC athletes and stay in the know year-round.
$ 250 Per Year
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
Join Now
Garnet Trust
Popular

Black Magic

Experience the magic — autographs and a family meet-the-team moment included.
$ 500 Per Year
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
  • Access to Autographed Items from USC Athletes
  • Family (4) Access to One (1) Meet the Team Event
Join Now
Garnet Trust

Next Level

Take it to the next level — signed gear and twice-as-many family experiences.
$ 1000 Per Year
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
  • Access to Autographed Items from USC Athletes
  • Family (4) Access to Two (2) Meet the Team Events
Join Now
Garnet Trust

Cockaboose

Ride with the elite — exclusive perks, VIP spring game seating, and ultimate access.
$ 2,500 Per Year
  • Support USC Athletes
  • Garnet Trust Car Decal
  • GT Newsletter
  • Access to Autographed Items from USC Athletes
  • Family (4) Access to Two (2) Meet the Team Events
Join Now
Garnet Trust

Legacy Partner

Consistent NIL support with strong community presence.
$ 500 Per Month
  • One player promo per quarter on social media
  • Weekly Garnet Trust social media promotion (Instagram, TikTok, X, Facebook)
  • Sponsorship mention for select events
  • Focus listing on GamecockBusinessGuide.com
  • Spotlight feature article + mass distribution
  • Garnet Trust Business Partner decal
Join Now
Garnet Trust
Popular

Champion’s Circle

Premium visibility with priority recognition at events and online.
$ 1,000 Per Month
  • One player promo per month on social media
  • Weekly Garnet Trust social media promotion
  • Sponsorship for all Garnet Trust events
  • Priority listing on GamecockBusinessGuide.com
  • Spotlight feature article + annual distribution (with up to 2 additional features)
Join Now
Garnet Trust

Elite

The highest tier for businesses that want maximum reach and top-tier exposure.
$ 2,500 Per Month
  • Static preshow ad & weekly mention on Inside The Gamecocks shows
  • Two player promos per month on social media
  • Multiple weekly mentions + one standalone post per week
  • High-visibility sponsorship at all Garnet Trust events
  • Top-tier listing on GamecockBusinessGuide.com
  • Spotlight feature article annually + up to 5 additional features upon request
Join Now
Garnet Trust

Business Partner

Entry-level exposure for businesses ready to join the NIL movement
$ 1000 Per Year
  • Quarterly social media promo on Garnet Trust channels
  • Listing on GamecockBusinessGuide.com
  • Garnet Trust Business Partner decal
Join Now
Garnet Trust

Legacy Partner

Consistent NIL support with strong community presence.
$ 5000 Per Year
  • One player promo per quarter on social media
  • Weekly Garnet Trust social media promotion (Instagram, TikTok, X, Facebook)
  • Sponsorship mention for select events
  • Focus listing on GamecockBusinessGuide.com
  • Spotlight feature article + mass distribution
  • Garnet Trust Business Partner decal
Join Now
Garnet Trust
Popular

Champion’s Circle

Premium visibility with priority recognition at events and online.
$ 10,000 Per Year
  • One player promo per month on social media
  • Weekly Garnet Trust social media promotion
  • Sponsorship for all Garnet Trust events
  • Priority listing on GamecockBusinessGuide.com
  • Spotlight feature article + annual distribution (with up to 2 additional features)
Join Now
Garnet Trust

Elite

The highest tier for businesses that want maximum reach and top-tier exposure.
$ 25,000 Per Year
  • Static preshow ad & weekly mention on Inside The Gamecocks shows
  • Two player promos per month on social media
  • Multiple weekly mentions + one standalone post per week
  • High-visibility sponsorship at all Garnet Trust events
  • Top-tier listing on GamecockBusinessGuide.com
  • Spotlight feature article annually + up to 5 additional features upon request
Join Now
Garnet Trust
“We’re helping provide opportunities that go beyond what the school can offer. That feels good.”
– Kristin Hopkins
“I joined the Garnet Trust to give our athletes the support they deserve. Seeing the opportunities they get through NIL makes me proud to contribute.”
– Chris Paschal

Visit the Garnet Trust Youtube Channel!

Garnet Trust is on YouTube! Powered by 1801 Media, our channel brings fans even closer to Gamecock athletics with fresh content and coverage. Subscribe now to be part of it.
Learn More

Join the List

Stay updated on the latest news and events and learn more about how we are creating unique NIL connections between South Carolina fans and student-athletes.

By opting in, you’re confirming that you agree with our Terms and Conditions. By providing your phone number, you are consenting to receive text message updates, including automated text messages, and/or donation solicitations, to that number from Garnet Trust. Message & Data rates may apply, and message frequency may vary over time. Reply “STOP” to opt out of these text message updates. Reply HELP for help.

Frequently Asked Questions

What type of NIL opportunities exist for student-athletes, and how are they are decided?

Garnet Trust creates experiences and connections between University of South Carolina student-athletes, Gamecocks fans, and businesses. Utilizing their NIL, student-athletes are paid to make media appearances, autograph items, attend events, endorse products, post social media messages, and more.


Garnet Trust works with student-athletes who have indicated they want to take advantage of NIL opportunities.

Some Garnet Trust content is published by our media partner GamecockCentral.com. Other content from student-athletes such as video messages and newsletters is placed in our member portal.

Access to autographs and in-person events is also possible, depending on your membership level.

Garnet Trust recently announced a partnership with Gamecocks+ to provide access to the full library of content via the Gamecocks PLUS Trust Bundle. Learn more and sign up today at GamecocksPlus.com/Bundle
We are always open to content creation ideas; drop us a line at info@garnettrust.com.
At least 90% of membership revenue – after credit card fees – goes directly to student-athletes. The percentage fluctuates monthly based on operating expenses as well as costs related to fulfilling NIL deals.
If you’re an individual and would like to make a tax-deductible charitable donation, please contribute to our sister organization Garnet Trust Foundation.

If you operate a business, consult with a tax professional for any potential tax advantages related to NIL and advertising.

Email us at info@garnettrust.com and we will be glad to assist.

You don’t have to make a phone call or participate in an online chat. You can also manage your subscription online.