The platform for fans and businesses to connect with and support University of South Carolina student-athletes through name, image, and likeness deals.

DJ Swearinger on Garnet Trust

“There is a lot of hard work, dedication, and efforts devoted each week for athletes to accomplish things on the field. Garnet Trust is going to be a huge advantage for our student-athletes in Columbia. I encourage any South Carolina athletics fan to support Garnet Trust and support our student-athletes.”

Getting Involved

Support + Connect


A new era of college athletics allows for University of South Carolina student-athletes to profit from their name, image, and likeness. As a fan, you can now help fund NIL opportunities for them. Garnet Trust creates content and experiences that you can enjoy and that also financially benefit student-athletes from every sport. 

Building your business

As a business owner, you are now legally able to have South Carolina student-athletes endorse your product or service or attend your events. Have questions about how to get started? Garnet Trust is not an agency, but we can help you with media services to connect with your target audience with the backing of influential student-athletes.

What we do

Our Process

Crowdsourced funding

Fans show support by making financial contributions. Those funds are pooled to create unique, sponsored NIL opportunities for athletes. 


Garnet Trust operations adhere to South Carolina state law as well as University of South Carolina NIL policies. Our procedures and contracts have been vetted by attorneys and industry experts.


Watch your funds go to work through sponsored appearances such as podcasts and interviews, housed exclusively on In-person events, exclusive virtual meet and greets, raffles, and other experiences are also planned for Garnet Trust supporters.


Business owners want to capitalize on this new era, but may have questions on how to get started and how to stay compliant. We help navigate that process while providing  top-level media services.

Featured Supporters


If you are a fan who has wanted to support South Carolina student-athletes in NIL ventures, leave it to us. Join Garnet Trust today with any level of funding and leave it to us to create unique opportunities that you can enjoy while student-athletes reap the financial benefits.

Upcoming Events