Garnet Trust adding Jeremy Smith to direct operations

Written by Garnet Trust

Garnet Trust is adding Jeremy Smith as Operations Director to continue growing the organization, it was announced today.

A lifelong Gamecock fan, born in Charleston and raised in Columbia, Jeremy Smith contributes his professional experience in marketing and recruiting to help build Garnet Trust. In his role, he is responsible for the day-to-day operations of the organization.

Jeremy has deep experience planning large-scale, international events. He believes that well-executed programs can create and engage communities, which is essential to Garnet Trust’s mission. In addition, as an executive recruiter, Jeremy works with people at all levels of their careers to help them achieve their professional goals. Leveraging this experience, his work with student-athletes and businesses alike is enhanced by his ability to match-make the right opportunities with the right players. 

Outside of his passion for Gamecock athletics, Jeremy attempts to golf, a hobby he picked up just a couple of years ago. His main competition are his wife, Monica, and middle-school-aged son, Ethan, who usually wins.  

“Jeremy’s background, work ethic, and devotion to Gamecock athletics makes him a perfect fit to step into this role,” said Brian Shoemaker, who founded Garnet Trust in November 2021. “His commitment to continuing our vision, scaling Garnet Trust, and doing things in a compliant fashion will benefit South Carolina athletes, fans, and the university.”

Garnet Trust was launched in November 2021 with one mission in mind: to connect South Carolina fans with their favorite athletes like never before. Through Garnet Trust’s usage of legal and compliant name, image, and likeness deals, fans gain access to unique experiences while athletes in Columbia are able to capitalize on the NIL era in ways that actually build their brands. Deals have included content offerings, social media promotions, in-person and virtual events, and charitable causes.

Garnet Trust also bridges the gap between brands and Carolina athletes, using industry media knowledge to unlock highly-engaged audiences for the businesses while allowing athletes to make the most of NIL opportunities.

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