FanJolt and Garnet Trust have partnered to provide University of South Carolina athletes with a platform to monetize their Name, Likeness and Image (NIL).
FanJolt, a new experiential platform that launched in 2022, creates memorable interactions
between fans and a curated list of premier talent to support their favorite causes. This new
partnership will create opportunities on the platform and through the FanJolt app for USC
athletes to connect directly with fans through live broadcasts, personalized messages, recorded
videos and more for a fee to earn revenue from their NIL.
“We are excited to partner with Garnet Trust to help them reach their goal of connecting fans
with USC athletes like never before,” says Trevor Short, founder and CEO of FanJolt. “We look
forward to creating in-app collaborations to help USC athletes including Spencer Rattler, Josh
Vann and Jaheim Bell create content and experiences that fans can enjoy.”
“FanJolt is a really cool digital platform that is going to help us on our mission to connect USC
fans with their favorite athletes. For example, just to name a few features, you’ll be able to
have your favorite athletes follow you on social media or order customized and personalized
videos from them. There are a lot of other really neat experiences that will be available in this
new ecosystem that FanJolt is creating for Garnet Trust,” said Chris Clark, Director of
Operations at Garnet Trust.
Philanthropy is also an important part of FanJolt. Portions of the proceeds for Fanjolt events go
to the charity of each athlete’s choice.
Organizations supported by FanJolt include Rafa Nadal Foundation, Aaron Judge’s #AllRise
Foundation, Patrick Mahomes’ 15 and the Mahomies Foundation, Tua Tagovailoa’s Tua
Foundation and Jewel’s Inspiring Children Foundation, with more to be identified by
FanJolt is the ultimate destination for live access and to create memorable moments between
fans and their favorite celebrities in sports, music, entertainment, and pop culture while
supporting important causes. The new FanJolt app creates the most direct encounters with
celebrities at every price point, including live broadcasts, social media follows, and recorded
videos, with one-on-one video chat requests coming soon. Deriving its name from one of its
unique features, FanJolt offers broadcast participants the special opportunity to be “Jolted” on
screen for a one-on-one conversation with their favorite celebrity. FanJolt also allows talent
and fans to engage to serve the greater good, with a portion of the proceeds from identified
experiences going to philanthropic causes through the FanJolt Foundation, a fiscally sponsored
project of the Player Philanthropy Fund, a 501(c)(3) tax-exempt organization.
ABOUT GARNET TRUST:
Garnet Trust was launched in November 2021 with one mission in mind: to connect South Carolina fans with their favorite athletes like never before. Through Garnet Trust’s usage of legal and compliant name, image, and likeness deals, fans gain access to unique experiences while athletes in Columbia are able to capitalize on the NIL era in ways that actually build their brands.
Garnet Trust also bridges the gap between brands and Carolina athletes, using industry media knowledge to unlock highly-engaged audiences for the businesses while allowing athletes to make the most of NIL opportunities.