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Garnet Trust for Businesses

What we Do


Get your message in front of the largest, most engaged audience of South Carolina fans through our web and social avenues while working with University of South Carolina student-athletes through name, image, and likeness deals. Garnet Trust can produce and place your media, using our local expertise to guide your choices.

Past work

Case Studies

Get ahead of competitors by unlocking new, exciting, and effective marketing campaigns through Garnet Trust. Check out some recent examples of how we have helped businesses leverage NIL, then let us know how we can help you!

Original Sponsored Content

We worked with 360clean to produce and platform a branded, exclusive interview with one of the nation’s most marketable football players – Spencer Rattler.

The results were clear: Nearly 35,000 video views in just a week .


Garnet Trust partnered with a local Firehouse Subs franchise, City of Columbia, and South Carolina football players to put on a Christmas shopping spree for underprivileged children.


Cove2Coast Marine contracted Dakereon Joyner through Garnet Trust to voice a radio campaign, giving the business a powerful endorsement from a recognized athlete in their market.


One Lowcountry business is working with Garnet Trust to have a different featured athlete speak monthly to its employees about team building.



You want to leverage the influence of University of South Carolina student-athletes to promote your business, but are not sure how to get started and how to stay compliant under state law. Garnet Trust has the expertise to guide you.


Need help with content, writing, graphics, social media, photography, or videography? Garnet Trust’s staff has years of impactful and versatile experience in the multimedia space; we can create for you.


Garnet Trust can get your content and advertisements – backed by powerful messaging from prominent student-athletes – in front of your target audience to maximize effectiveness.


Trusted by Top Companies


Make Your Own Opportunities

Are your marketing efforts stale? Tap into the new world of collegiate name, image, and likeness to get ahead of others in your market. You can hit a huge target audience through campaigns, content, and experiences by using Garnet Trust.  


“We have been blown away by the response to our Garnet Trust sponsorships. Not only have we seen our social media and website activity increase drastically, but we are gaining opportunities for new business and we are just getting started. More importantly, it’s providing our brand a new avenue for marketing that also supports the development of USC athletic programs.”

Barry Bodiford

CEO, 360clean

“I needed to find a way to get my business message out to a lot of people and I liked the idea of utilizing NIL as a vehicle. I reached out to Garnet Trust because of their industry knowledge and their relationships. They took care of the rest and arranged everything. Garnet Trust’s professionalism and knowledge of the landscape made this process very enjoyable. Thanks again Garnet Trust for your expertise and insight!”

Johnny Belissary

Owner, New Generations Adult Day Care Center


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