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Become a Partner

Fuel Opportunity.
Grow Your Brand.

Partnering with Garnet Trust means more than just sponsorship—it’s joining a movement. Businesses of all sizes have the chance to build authentic connections with USC student-athletes, strengthen their visibility across Gamecock Nation, and make a lasting impact in the NIL era.
Become a Partner

Our Partners

Why Partner With Garnet Trust?

Reach a Passionate and Loyal Fan Base

Your business gains visibility across Gamecock Nation, one of the most engaged and dedicated fan communities in college athletics.

Align Your Brand With Gamecock Athletics

Stand alongside South Carolina’s tradition of excellence and connect your company with the energy, pride, and values of USC athletics.

Support Athletes While Gaining Valuable Exposure

Every partnership fuels NIL opportunities for student-athletes while positioning your brand in front of fans, alumni, and the wider community.

Elevate Your Brand Story

Go beyond logos by telling your brand story alongside Gamecock athletes through authentic NIL partnerships.

Become a Partner

Prefer to make a one-time donation? Click here.

Legacy Partner

Consistent NIL support with strong community presence.
$ 500 Per Month
  • One player promo per quarter on social media
  • Weekly Garnet Trust social media promotion (Instagram, TikTok, X, Facebook)
  • Sponsorship mention for select events
  • Focus listing on GamecockBusinessGuide.com
  • Spotlight feature article + mass distribution
  • Garnet Trust Business Partner decal
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Garnet Trust

Champion’s Circle

Premium visibility with priority recognition at events and online.
$ 1,000 Per Month
  • One player promo per month on social media
  • Weekly Garnet Trust social media promotion
  • Sponsorship for all Garnet Trust events
  • Priority listing on GamecockBusinessGuide.com
  • Spotlight feature article + annual distribution (with up to 2 additional features)
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Garnet Trust
Popular

Elite

The highest tier for businesses that want maximum reach and top-tier exposure.
$ 2,500 Per Month
  • Static preshow ad & weekly mention on Inside The Gamecocks shows
  • Two player promos per month on social media
  • Multiple weekly mentions + one standalone post per week
  • High-visibility sponsorship at all Garnet Trust events
  • Top-tier listing on GamecockBusinessGuide.com
  • Spotlight feature article annually + up to 5 additional features upon request
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Garnet Trust

Business Partner

Entry-level exposure for businesses ready to join the NIL movement
$ 1000 Per Year
  • Quarterly social media promo on Garnet Trust channels
  • Listing on GamecockBusinessGuide.com
  • Garnet Trust Business Partner decal
Join Now
Garnet Trust

Legacy Partner

Consistent NIL support with strong community presence.
$ 5000 Per Year
  • One player promo per quarter on social media
  • Weekly Garnet Trust social media promotion (Instagram, TikTok, X, Facebook)
  • Sponsorship mention for select events
  • Focus listing on GamecockBusinessGuide.com
  • Spotlight feature article + mass distribution
  • Garnet Trust Business Partner decal
Join Now
Garnet Trust
Popular

Champion’s Circle

Premium visibility with priority recognition at events and online.
$ 10,000 Per Year
  • One player promo per month on social media
  • Weekly Garnet Trust social media promotion
  • Sponsorship for all Garnet Trust events
  • Priority listing on GamecockBusinessGuide.com
  • Spotlight feature article + annual distribution (with up to 2 additional features)
Join Now
Garnet Trust
Popular

Elite

The highest tier for businesses that want maximum reach and top-tier exposure.
$ 25,000 Per Year
  • Static preshow ad & weekly mention on Inside The Gamecocks shows
  • Two player promos per month on social media
  • Multiple weekly mentions + one standalone post per week
  • High-visibility sponsorship at all Garnet Trust events
  • Top-tier listing on GamecockBusinessGuide.com
  • Spotlight feature article annually + up to 5 additional features upon request
Join Now
Garnet Trust

Ready to Join the Movement?

Partnering with Garnet Trust gives your business more than exposure—it connects you with one of the most passionate fan bases in college sports.

By aligning your brand with South Carolina athletics, you’ll build authentic relationships, strengthen your visibility, and make a lasting impact through NIL
Choose a Partnership
Custom Packages

Have Questions?

We’re here to help. Ask about memberships, perks, events, or partnerships and our team will get back to you ASAP.
What does it mean to be a Garnet Trust Partner?
Becoming a partner means aligning your business with South Carolina student-athletes through NIL opportunities. You’ll gain brand visibility while directly supporting athletes and the Gamecock community.
Any business—local, regional, or national—can partner with Garnet Trust. From small companies to large organizations, we offer packages that fit different goals and budgets.
A portion of your partnership funds directly fuels NIL opportunities for USC athletes. This support helps athletes grow their personal brand, engage with the community, and prepare for success beyond sports.
Exposure depends on your package level but can include social media promotions, athlete collaborations, event sponsorships, and visibility on GamecockBusinessGuide.com. Higher tiers unlock premium placements and more frequent promotions.
Yes, business memberships and partnerships are typically considered a marketing expense, making them 100% tax-deductible. We recommend confirming with your tax advisor.
Yes. Custom NIL activations are available for businesses that want to work directly with individual athletes. Pricing and terms vary depending on the request.

Select the package that fits your needs and complete the signup online. Our team will then reach out to confirm details and help you activate your benefits.

Contact Us

By opting in, you’re confirming that you agree with our Terms and Conditions. By providing your phone number, you are consenting to receive text message updates, including automated text messages, and/or donation solicitations, to that number from Garnet Trust. Message & Data rates may apply, and message frequency may vary over time. Reply “STOP” to opt out of these text message updates. Reply HELP for help.